The Ambasciatori is a prestigious luxury hotel in Rome. It is sited on one of the most famous and elegant of the city's streets, Via Veneto, which is also the subject of Federico Fellini’s classic 1960 film 'La Dolce Vita', which made this area a major draw to the film stars of the 1950s and 1960s.
The best address
The Ambasciatori is in the heart of Rome’s diplomatic district, just moments away from many of the city’s major sights such as the Fontana Di Trevi, Piazza della Repubblica, Basilica di Sant’Andrea delle Fratte, Piazza di Spagna, Villa Borghese, and one of the most famous theatres in Italy: the Teatro Sistina. The Galleria Borghese art gallery is also close by which houses masterpieces by artists, Titian, Caravaggio, and Bernini.
Reviving an icon
The Ambasciatori has long been a staple of luxury in the city on account of its illustrious history, but over the passage of time, its glamour and elegance had begun to fade. The time was right to revive this important building to bring it back to contemporary luxury standards that today's guests expect, while also retaining and enhancing its iconic charm. AFK were engaged by Westmont Hospitality to undertake a major refurbishment of this iconic hotel’s guestrooms, suites, public areas, meeting rooms, wellness suites and terraces. The refurbishment would take place as a phased operation while the hotel remained operational, and so required significant coordination and project management to execute.
Inspired by a 'dream of Rome'
The concept design for the interior refurbishment sought to create ‘a dream of Rome’ – a dual design narrative which captures a sense of the city’s classical elegance, 3,000 years of history, globally influential art, architecture and culture – but adds to this with a contemporary twist, to reinforce the sense of Rome being a modern and sophisticated cosmopolitan city.
The Ambasciatori’s distinctive Neo-Classical façade will also be refurbished and enhanced by a series of simple strategic moves, which includes introducing greening to the building’s frontage and creating a new and memorable entrance sequence. The hotel’s signage will also be reinstated and sensitive updated lighting will be added to the Via Emilia side, to enhance both the street presence of the hotel and the three-dimensionality and the intricate detail of the façade throughout the evening.