We believe that the most responsible way to design for a changing world is to breathe new life into what already exists. Part of a dual-site revitalisation in the heart of Fitzrovia, 67-69 Whitfield Street is a study in high-quality adaptive reuse and structural transformation.
Our role as delivery partner was defined by a commitment to strategic optimisation, retaining the primary structural frame to significantly reduce embodied carbon while reconfiguring the building from the inside out. By navigating the technical complexities of adaptive reuse, we transformed a constrained urban site into a high-functioning building for both commercial vitality and residential sanctuary.
Precision in Delivery
Working in tandem with the neighbouring Asta House, this project demonstrates our ability to solve the right problems at the intersection of design and delivery. By marrying old and new through rigorous technical oversight, we ensured the building not only meets contemporary performance standards but also contributes to the long-term vitality of Fitzrovia, proving that structural retention is a powerful tool for unlocking both commercial and environmental value.
The technical delivery of the building’s envelope was an exercise in extreme precision and regulatory literacy. To satisfy strict conservation requirements while meeting modern thermal standards, we oversaw the replacement of original steel windows with high-performance, slimline units that replicate the intricate Art Deco glazing bars. This involved a bespoke, fully welded lattice design and an integrated ventilation solution that concealed mechanical ducting within the window heads—maintaining a clean, homogeneous aesthetic from the street. By meticulously managing a suite of high-performance steel systems, we achieved a sensitive restoration that balances stringent fire ratings and thermal efficiency with the celebration of architectural craft.
